Finnish Environment Institute | Suomen ympäristökeskus | Finlands miljöcentral

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Sirpa Pellinen

Sirpa Pellinen, Sirpa Pellinen

Communications Chief

Telephone: +358 40 740 2754

Finnish Environment Centre, Communications
Street address: Mechelininkatu 34a
Postal address: P.O. Box 140, FI-00251 Helsinki, Finland

@ Twitter, LinkedIn



Current position

  • Team leader in Communications Services.
  • Coordination, management, HR.
  • Communications planning, web services, social media, media services, internal communications, international communications.
  • Responsible for communications on climate change issues.


I have been dealing with communications for three decades, so you can truly say I am a senior in the business. But I hope in good sense! I try my best to be open to new ideas and to new people and it is always exciting to learn about new things.

I have always worked in the environmental sector. After university studies, I started my working career in the National Board of Forestry and found myself in old-growth forests and nature parks. Then I got a phone call from WWF Finland and started a post in this international organization for ten years. Tigers, elephants, seals, pandas - but also hard work in promoting sustainable forestry and other important things.

Now I use my time and energy in the biggest environmental research and expert organization in Finland called SYKE. My team supports the work of 500 environment experts. My special theme is communications on climate change.

Networks and international activities

2009 – 2011
Finnish Environment Institute and Meteorological Institute 
Project team member, planning and PR on “ - one portal for diverse climate change information online“.    

2004 -               
PEER (Partnership for European Environmental Research)  
Member of the communications team planning of the external and internal communications of PEER, a partnership of seven of the largest European environmental centres.        

2011 -               
Finnish Climate change network member
Communications team planning and co-operation of the climate change related communications. Courses for journalists, common newsletter.                      

Training programme for MFMR and NatMIRC in Communication/ Namibia
Act as trainer and consultant: provide training in communications in an expert organisation to the relevant personnel of the Ministry of Fisheries and Marine Resources (MFMR) and the National Marine Information and Research Centre (NatMIRC). Draft jointly a communication strategy and action plan for MFMR and NatMIRC. Plan and agree upon the forthcoming activities

Training programme for MFMR and NatMIRC in Communication/ Namibia
Act as trainer and consultant: provide training in scientific and popular communications to the personnel of the National Marine Information and Research Centre (NatMIRC). Train and consult the researchers in publishingbrochures and posters.                     


Lyytimäki Jari, Nygrén Nina A., Ala-Ketola Ulla, Pellinen Sirpa, Ruohomäki Virpi, Inkinen Aino (2013, in print) Climate change communication by a research institute: Experiences, successes and challenges from a North European perspective. Applied Environmental Education and Communication 12(2): DOI:10.1080/1533015X.2013.821869

Published 2017-08-24 at 17:34, updated 2017-08-29 at 17:44

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